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SAS in Visionaries Quadrant for Enterprise Marketing Management

By Otilia Otlacan ⋅ July 21, 2009 ⋅ Post a comment

CARY, N.C. – SAS is positioned in the Visionaries quadrant of the 2009 “Magic Quadrant for Enterprise Marketing Management”1 from Gartner, Inc.
SAS differentiates itself from conventional customer relationship management (CRM) vendors in its unique ability to address the growing needs of marketers through the most comprehensive suite of integrated enterprise marketing solutions available today. SAS’ [...]

SAS Marketing Mix Advisor Maximizes Results Through Optimization

By Otilia Otlacan ⋅ July 8, 2009 ⋅ Post a comment

CARY, N.C. – SAS® Marketing Mix Advisor can help marketers faced with countless choices among media and marketing channels to determine the right investment mix to reach consumers. The new solution maximizes results by frequently analyzing, predicting and optimizing the mix of advertising and promotions.
Designed for business users, SAS Marketing Mix Advisor improves planning and [...]

New SAS Web Analytics Solution Turns Raw Data into Knowledge

By Otilia Otlacan ⋅ May 11, 2009 ⋅ Post a comment

SAS ® Brings Latest Business Analytics Innovations to the Analysis of Web Site Data
CARY, N.C. – Organizations are increasingly struggling to apply the same level of analysis to Web site data that is routinely applied to data from their mainstream operations. There is also the challenge of integrating and analyzing online and offline data together. [...]

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