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Articles: 10

Comverse and Infor to Deliver New CRM Capabilities as Part of Comverse ONE Billing & Active Customer Management

By Otilia Otlacan ⋅ July 23, 2009 ⋅ Post a comment

Comverse ONE now spans Prospect-to-Cash Cycle, Boosts Acquisition, Cross-Selling and Improves Customer Experience
WAKEFIELD, Mass. – Comverse and Infor today announced a strategic partnership that expands the telecom industry-leading Comverse ONE Billing and Active Customer Management solution to include capabilities from Infor CRM. The new Comverse ONE embedded features include sales, marketing and services functionality to [...]

SAS Marketing Mix Advisor Maximizes Results Through Optimization

By Otilia Otlacan ⋅ July 8, 2009 ⋅ Post a comment

CARY, N.C. – SAS® Marketing Mix Advisor can help marketers faced with countless choices among media and marketing channels to determine the right investment mix to reach consumers. The new solution maximizes results by frequently analyzing, predicting and optimizing the mix of advertising and promotions.
Designed for business users, SAS Marketing Mix Advisor improves planning and [...]

CAS Sets Launch for CAS 8, the Next Generation of Customer Management and Mobility Solutions for the Consumer Products Industry

By Otilia Otlacan ⋅ July 2, 2009 ⋅ Post a comment

New Release Affirms Strategic Relationship with Microsoft, Debuts New Offerings and Presents Industry Leading Advances in Technology, Functionality, User Experience, Mobility and TCO
KAISERSLAUTERN, Germany & ATLANTA & SYDNEY – CAS AG, the leading global provider of customer management and mobility solutions for the Consumer Products industry, announced that its new, integrated product suite, called CAS [...]

Demandbase ProfessionalTM 2.0 Turns Web Traffic into Dollars

By Otilia Otlacan ⋅ May 22, 2009 ⋅ Post a comment

Sales and Marketing Teams Achieving 3X Improvement in Lead Generation
SAN FRANCISCO – Demandbase™, a leading provider of B2B customer acquisition solutions, announced Demandbase Professional™ 2.0, the next generation of the company’s software-as-a-service (SaaS) offering that delivers actionable sales leads from existing website traffic. The latest version integrates Demandbase Stream™ – the Web tracking widget used [...]

ExactTarget Named ‘Tech Company of Year’

By Otilia Otlacan ⋅ May 21, 2009 ⋅ Post a comment

Trade Association Selects Email Marketer for Annual Accolade
INDIANAPOLIS – On-demand email and one-to-one marketing solutions provider ExactTarget earned the title of Information Technology Company of the Year Saturday for the fourth time in five years.

Sybase and Samsung SDS Strategic Partnership Unwires the Enterprise

By Otilia Otlacan ⋅ May 15, 2009 ⋅ Post a comment

Samsung SDS Adopts Sybase Mobility Platform for Mobilizing Enterprise Applications; Latest Version of Sybase Unwired Platform Now Available
DUBLIN, Calif. – Sybase, Inc. (NYSE:SY), an industry leader in delivering enterprise and mobile software, and Samsung SDS, a global integrated IT services provider, today entered into a partnership to deliver the new Samsung SDS Enterprise Mobile Service [...]

Analyst Firm Places Teradata in Leaders Quadrant for CRM Multichannel Campaign Management

By Otilia Otlacan ⋅ May 15, 2009 ⋅ Post a comment

Marketers Shifting Investments into Multi-Channel, Measurable, Interaction-Driven Campaigns
MIAMISBURG, Ohio – Teradata Corporation (NYSE: TDC), the world’s largest company solely focused on data warehousing and enterprise analytics, announced today that it has been positioned in the Leaders Quadrant in Gartner’s new report, “Magic Quadrant for CRM Multichannel Campaign Management (MCCM)”1 by Adam Sarner. Gartner recently placed [...]

ICT GROUP Introduces I-Control Campaign Management Dashboard

By Otilia Otlacan ⋅ May 14, 2009 ⋅ Post a comment

Web-based Interface Offers Optimal Flexibility and Control Over Multi-Channel Customer Contact Campaigns, Improving Program Efficiency and Contact Rate Success
NEWTOWN, Pa. – ICT GROUP, INC. (NASDAQ: ICTG), a leading global provider of customer management and business process outsourcing solutions, today announced the launch of its I-Control™ web-based campaign management client dashboard solution. I-Control is offered through [...]

EPiServer Issues Open Source Meeting and Event Module for its Award-Winning Content Management System

By Otilia Otlacan ⋅ May 12, 2009 ⋅ Post a comment

EPiServer today announced that EventX, an events and meeting module, can be downloaded for free from www.coderesort.com
STOCKHOLM, Sweden – EventX provides organisations with a simple tool to plan and co-ordinate meetings and events.
For event organisers, EventX removes the headaches associated with managing invitations to an event and replaces the traditional excel spreadsheet. It gives a [...]

Neolane Positioned in the Magic Quadrant for CRM Multichannel Campaign Management

By Otilia Otlacan ⋅ May 11, 2009 ⋅ Post a comment

NEWTON, Mass. – Enterprise marketing software provider Neolane, Inc. announced it has been positioned by Gartner, Inc. in the Niche Players quadrant of the “Magic Quadrant for CRM Multichannel Campaign Management” report.1 According to Gartner, “the multichannel campaign management (MCCM) market continues to show overall positive growth as marketers continue to shift investments from mass-marketed, [...]

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