Noetix’s Booth and Tradeshow Strategy Also Win “Most Visionary” and “Best Traffic Stopper” at COLLABORATE 09

REDMOND, Wash. – Noetix Corp., a software provider that automatically generates business intelligence (BI) content from enterprise applications, today announced it won three prestigious awards, including “Best of Show,” at the annual Oracle Applications Users Group (OAUG) conference, COLLABORATE 09, which was held May 3 – 7 in Orlando. The Exhibitor Awards program, hosted by the OAUG Forum, honors those OAUG exhibitors who demonstrate excellence in brand marketing, creativity, innovation, and booth staffing with the Best of Show competition that includes several different categories.

A panel of OAUG member judges selected Noetix as “Best Traffic Stopper” and “Most Visionary” for a booth 400 sq. ft. or larger. The “Best Traffic Stopper” award goes to booths that tend to create traffic jams on the show floor and go above and beyond to attract and excite tradeshow attendees. The “Most Visionary” award goes to the exhibitor with the most creative and unique booth design, including the best technical implementation, layout, and flow.

“As a Five-Star Partner of the OAUG for the past six years and a member of the organization since 1994, Noetix has had a long-standing commitment to helping Oracle customers maximize the return on their investments in Oracle Applications,” said Denise Quashie, director of Strategic Relations for the OAUG. “We always look forward to seeing how the Noetix marketing team will pull out all the stops with their innovation and strategic thinking, and this year was no exception. At this year’s show, the buzz around the Noetix booth was palpable, and through a creative marketing campaign the company extended its presence to every corner of the show floor.”

As one of its many promotional activities during the tradeshow, Noetix gave away tuxedo front t-shirts featuring the company’s 15-year anniversary logo on the back. The shirt came wrapped with a letter instructing show attendees that “Getting Noticed Pays.” Those who wore the shirt and were seen by a Noetix “Tuxedo Spotter” received a special entry form for a drawing to win a grand prize of $1,500 or one of 15 second place prizes of $100. The more the attendees wore their anniversary tuxedo shirts throughout the show, the more chances they had to enter the drawing held in the booth on the last day of the event.

“It was especially gratifying for us to win the esteemed ‘Best of Show’ honor during our 15th year in business,” said Sally Hicks, director, marketing at Noetix. “Noetix’s exhibit marketing theme for COLLABORATE 09 was designed around our anniversary celebration concept, and it was honestly a lot of fun being able to see how our integrated campaign and its different elements finally came together on the show floor.”

About the Oracle Applications Users Group (OAUG)

Founded in 1990, the Oracle Applications Users Group (OAUG) is the world’s largest user knowledgebase for Oracle Applications users. The organization serves as an advocate to Oracle Corp. for companies worldwide, including more than 35 percent of the companies on the Fortune 100 list. The OAUG also serves users of more than 65 Oracle Applications products including Oracle Fusion Applications, Oracle E-Business Suite, PeopleSoft Enterprise, Agile, Hyperion, Oracle Retail, Oracle Communications, Siebel CRM and others. The OAUG provides users with education, networking and support via a wide range of activities and forums including conferences, publications, special interest groups, online communities and the Knowledge FactoryTM, a community-driven knowledge resource for Oracle Applications users. For more information about OAUG, visit the Web site at oaug.org.

About Noetix

More than 1,400 customers worldwide use Noetix to quickly and cost-effectively access the enterprise application data they need to make important business decisions every day. By providing instant, configuration-specific operational reporting and ad hoc query for Oracle E-Business Suite, PeopleSoft Enterprise, and Siebel CRM, Noetix delivers the fastest time to business answers. Our patented, metadata-driven technology and lean architecture deliver immediate access to data, resulting in the lowest-cost BI solution to acquire, implement, and maintain. Easy search and navigation capability allows users to create ad hoc reports and answer their own operational questions without additional assistance from IT staff. Noetix’s proven technology is being used by industry-leading customers worldwide, including: Cummins, Motorola, Starbucks, Toshiba, Welch’s, and Visa. The company is headquartered in Redmond, Wash., with international operations in London and Hyderabad, India.

Noetix is a registered trademark of Noetix Corp.