SALT LAKE CITY – Mindshare Technologies announced the availability of its most recent white paper, “Are You Ready for Enterprise Feedback Management (EFM)?” by its president, Richard D. Hanks. The paper is available for download on Mindshare’s website www.mshare.net.

Enterprise Feedback Management is the process of systematically collecting, analyzing, consolidating, and then using all sources of feedback to improve your business and your overall profitability.

To understand EFM, let’s look at the following analogy. What if most of the money transactions in your company did not flow through a single accounting system, were not followed up on, and were never reconciled? Imagine the chaos.

Simply replace the word “money” in the above scenario with the word “feedback,” and you have a pretty good picture of what most service companies are currently facing. For example, many companies collect customer feedback using point-of-sale surveys or comment cards, others perform internal quality checks, or use third-party mystery shoppers to measure performance – yet these different types of feedback are never consolidated and presented back to the unit manager for follow-up and customer recovery.

Topics covered in the white paper include:

* The Benefits of EFM
* How to effectively consolidate your feedback
* EFM is not just software, it is a way of doing business
* The difference between CRM (Customer Relationship Management) and EFM
* How to successfully implement EFM
* Accountability and feedback

Collecting, consolidating, and managing feedback from all sources and then urgently acting on that feedback is setting leading companies apart from the rest. EFM is rapidly being adopted as a best practice in most industries.

About Richard D. Hanks and Mindshare

Richard D. Hanks is President of Mindshare Technologies, the leading provider of real-time, customer and employee feedback solutions, and Enterprise Feedback Management. Mr. Hanks has been a senior executive of several Fortune 500 companies, as well as several start-up ventures, and served for 10 years as an adjunct professor at Cornell. He is a frequent teacher/speaker and is the author of the widely acclaimed book “Delivering and Measuring Customer Service.” He obtained his bachelor’s degree from Brigham Young University and his MBA from Northwestern University. For more information please visit: www.mshare.net & www.duffroad.com.